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Business
Development
Lucy.com to Open Retail Store!
~Leading online & catalog retailer and top developer of athletic clubs
team up to open first lucy.com store~
 PORTLAND, OR. Lucy.com, the leading online and catalog retailer of women's workout wear, and Crunch, a top developer of athletic clubs and lifestyle
products, announced the opening of a lucy.com retail store at a New York City Crunch location. The move marks the opening of lucy.com's third retail distribution channel: lucy.com launched a website in November 1999, a catalog
in September 2000, and now will establish a brick-and-mortar presence in conjunction with Crunch by January 1, 2001.
"We want women to be able to find great workout wear wherever they prefer to shop - in a store, by a catalog, or on the web," said Sue Levin
, CEO and co-founder of lucy.com. "This Crunch store will be our beachhead into brick-and-mortar retailing. Where better to launch than at Crunch in New York City?"
"We're very excited to offer our current members and the public access to the hottest athletic wear on the market via lucy.com," said Jim Solomon
, CEO of Crunch. "The state-of-the-art retail store design will be a great addition to our Midtown Manhattan location."
The marriage of the leading chain of clubs and top retailer represents the first of a number of strategic opportunities for the two
companies. The two great brands complement each other: Both inspire women of all shapes, sizes, and fitness levels to be
more active, lucy.com through workout wear, Crunch through innovative content and classes. Thanks to this partnership,
lucy.com, known for its stylish athletic wear, will stay in the forefront of fitness trends and further establish itself in the heart of the fashion community.
The 900-square-foot store called "lucy@crunch" will be on the first floor of the Crunch gym at 1109 Second Avenue, between
58th & 59th Street. The street-level store will be open to the public as well as members of the Crunch gym.
In addition to selling Crunch merchandise, "lucy@crunch" will carry an assortment of the 100 brands and 1300 styles found in
lucy.com's catalog and online store with an emphasis on in-the-gym wear. Shoppers can choose from top-selling lucy.com
brands like Avia, Brooks, Champion, Danskin, Moving Comfort, and Patagonia for sports like Cardio, Indoor Cycling, Yoga,
Kickboxing, and more. A comprehensive collection of bras, tees, and "lucy living" lifestyle pieces will also be available.
Shoppers will also have the luxury of browsing the lucy.com website through a kiosk in the store and copies of the latest
lucy.com catalog will be on hand. Even better-New York City shoppers will have the convenience of returning or exchanging items purchased from the website and the catalog at this location.
About lucy.com
Launched in November 1999, lucy.com is the first retailer designed to meet the specific needs of active women of all sizes,
ages, interests, and fitness levels. Now, the company also is opening offline retail channels with the distribution of its first
catalog in September 2000 and a brick-and-mortar presence opening in January 2001. Offering hand-picked athletic products
from more than 100 well known and hard-to-find brands, lucy.com puts a stylish spin on functional women's athletic apparel.
Led by a management team with extensive sporting goods industry and Internet experience, and backed by venture capital
firms Sutter Hill Ventures, Foundation Capital, Maveron LLC, and Oak Investment Partners, lucy.com is revolutionizing the
retail environment for active women by providing unprecedented levels of selection and five-star customer service. Visit the store
for righteous workout wear at www.lucy.com, call 1-877-528-lucy (5829) to order the latest catalog, or at 1109 Second Avenue, between 58th & 59th Street, New York City.
About CRUNCH
Crunch is a leading developer of athletic clubs and lifestyle products for an active audience. Founded in 1989, Crunch's
award-winning fitness centers are located in New York, Los Angeles, San Francisco, Mission Viejo, Atlanta, Chicago, and
Miami. To find out more about CRUNCH gyms, exercise music, videos, clothing and accessories, visit
www.crunch.com.
[Source: Lucy.com, Women'Sports Wire]
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