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NAIA Announces Historic Changes at 2000 Convention
At the heart of all of these new initiatives is the theme of "character." Long devoted to the education and development of student-athletes through college sports, the NAIA has chosen to focus on the character-building aspects of athletics. As a result, the NAIA seeks a renewed emphasis on sportsmanship, teamwork, and dedication, that will supercede the current culture of sport and impact athletes at the college and youth levels. Phase One of the NAIA Champions of Character Initiative asks that NAIA member institutions to implement one aspect of each of the program's core character values: respect, responsibility, integrity, servant leadership. and sportsmanship. For example, it is recommended that each institution establish a policy of no profanity in game and practice competition in accordance with sportsmanship. In line with this emphasis on character is the NAIA's bold new logo, which adapts the traditional logo of the organization to a bridge appearance with a flat top and arched base. The tag line "The Right Game for Life" will follow the logo in most cases and the NAIA's new marketing materials will bear other phrases such as "Life is a long competition, the NAIA prepares you for it". With more than three million former student-athletes, coaches and administrators, the NAIA also looked to those who benefited from being part of the organization in the past. Through the NAIA Alumni Association, the NAIA will perpetuate its traditions and strengthen the common bond felt by those affiliated with its schools through the years. [Source: Darin David, NAIA. For more information or to contact the NAIA visit the website at naia.org or write NAIA, 6120 South Yale Avenue, Suite 1450, Tulsa, OK. 74136.] |
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Copyright Women'Sports Services ©1995-2002
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TULSA, OK. The 2000 NAIA National Convention, which included the Sports Careers for Women seminar hosted by the WISC Foundation, was one of the most historic in the 63-year history of the
National Association of Intercollegiate Athletics. Meeting on the dates of Sept. 23-26 in Portland, Oregon the NAIA unveiled a new logo, an accompanying marketing campaign, the first NAIA Alumni
Association, and the organization's character programs.