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(September 27, 2001)
Bicycling
Magazine And World Cycling Productions
Enter
Into Strategic Partnership
EMMAUS,
PA (September 27, 2001) BICYCLING MAGAZINE, the
world's most helpful cycling magazine, and World Cycling Productions, the
leading producer of European road racing videos for the U.S. market, announced
today that the companies have entered into a strategic production and sales
partnership.
As part of the agreement, BICYCLING and World Cycling
Productions will create and cross-promote a series of cycling videos that
feature the gritty European race action that has made WCP the leader in
European road racing videos combined with BICYCLING'S trademark how-to style
of teaching.
BICYCLING and WCP recently demonstrated the success of their
alliance by co-producing a home video 'The Greatest Climbs of the Tour de
France' which has been selling since the beginning of July.
A second BICYCLING/WCP video, entitled 'Moments of Glory: The
Most Inspiring, Incredible Race Action of 2001', is already in production and
will be shipping in time for the holiday gift-giving season.
This strategic partnership between two of the international
leaders in cycling media capitalizes on the strengths of both companies. As
the world's largest cycling magazine, BICYCLING brings promotional power and a
proven ability to connect with cycling consumers. It will be complemented by
WCP's extensive library of European racing footage and vibrant catalog
business.
The companies are currently discussing other significant ways
to expand their growing partnership. Both are interested in finding ways to
work together to better serve the growing market of hard-core riders, racers
and cycling fans. World Cycling Productions also owns and publishes the North
American edition of Cycle Sport.
About Bicycling Magazine
BICYCLING MAGAZINE, one of Rodale, Inc.'s sports titles, is
the worlds largest and most influential consumer cycling publication. Since
1961, committed recreational and fitness cyclists have turned to BICYCLING for
easy-to-access information on bikes and gear, technique, fitness, repairs,
travel and more. With over 1.8 million readers, BICYCLING reaches both on and
off-road bicycle enthusiasts.
About Rodale
Since 1930, Rodale has been a leading publisher of
information on healthy, active lifestyles. With a mission to inspire and
enable people to improve their lives and the world around them, Rodale reaches
more than 30 million people each month through its magazines, books, Web
sites, and interactive media. Besides BICYCLING, Rodale properties include
such well known magazines as Prevention, Men's Health, MH-18, Organic Style,
Organic Gardening, Runner's World, Backpacker, Mountain Bike, and Rodale's
Scuba Diving. Rodale publishes nearly 100 new titles each year and maintains a
strong backlist of more than 500 titles on the subjects of cooking, health,
fitness, gardening, nature, and spirituality. Recent Rodale New York Times
Bestsellers include Dr. Shapiro's Picture Perfect Weight Loss and The Wrinkle
Cure. In 2001 and 2000, Rodale was named one of "The 100 Best Companies
To Work For" by Fortune magazine.
About World Cycling Productions
World Cycling Productions is the premier print and on-line
catalog in America featuring 100% European road racing videos, technical
clothing, bikes, and gear. WCP is the largest seller of pro-team clothing in
the United States and the leading producer of European road racing videos for
the U.S. market with one of the largest racing video libraries in the world.
Additional information regarding WCP's extensive line of exciting videos and
other products can be seen at http://www.worldcycling.com.
[Source: Karen
Bliss Livingston, 610-967-8928]
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