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(August 24, 2002)
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Fila And An
Interesting U.S. Open Promotion
NEW YORK NY (August 24, 2002) Fila will
join The Sports Authority and fellow U.S. Open sponsor American Express
for a product-focused promotion around the tournament. Consumers who
purchase $100 or more of Fila U.S. Open gear at regional TSA stores will
receive tickets to the event, while a purchase of under $100 will net a
poster of Fila endorser Jennifer Capriati. Capriati and Fila athletes
Kim Clijsters and Mark Philippoussis will help launch Fila's U.S. Open
collection at a TSA store in New York this week.
Fila is the exclusive tournament
licensee for linesmen's and ballkids' uniforms, and for a co-branded
U.S. Open collection that its athletes will wear on-court. Fila will
have two stores on-site, operated in conjunction with TSA, as well as a
microsite link from the tournament Web site to sell product. A contest
dangling a $1,000 shopping spree will help drive traffic.
[Source: Hilary Cassidy, Brandweek]
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