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WUSA’s
TV reach extends
to Canada
ATLANTA GA (January 21, 2002) – The WUSA will expand its international television footprint with the
addition of Canadian television network WTSN to the league’s global
television roster. The partnership was announced Monday by Kerry
Tatlock, WUSA vice president of television and new media, and Sue Prestedge, senior
vice president of WTSN, the world’s first 24-hour network dedicated to
covering women’s sports. The agreement is for one year with an option for a
second season in 2003.
WTSN expects
to air 25 live games, including playoff and championship matches, and will
have the right to air repeat broadcasts of each match up to three times. In
addition, WTSN will air replays of the two 2001 Semifinal Games (New York
Power @ San Jose CyberRays and Philadelphia Charge @ Atlanta Beat) and WUSA
Founder’s Cup I (CyberRays vs. Atlanta Beat from Foxboro Stadium) as a lead
into the 2002 season. The WUSA matches will
be carried without commercial breaks in action, except as formatted within
halftime. Among the highlights of the WTSN package are:
``Our
agreement with WTSN provides the league with additional exposure in a country
where soccer continues to grow in popularity,’’ Tatlock said. ``With
players from 18 different countries, the WUSA features top stars from around
the world, and international distribution allows us to showcase these athletes
in their home countries and continue to attract the world’s best.’’ WUSA
games were aired internationally on China Central Television and in New
Zealand on TelstraSaturn during the league’s inaugural season in 2001. WTSN is
owned by NetStar's TSN, part of the CTV Inc., family. CTV is a division of
Bell Globemedia, which also owns The Globe and Mail of Toronto, considered
Canada’s national newspaper, Globe Interactive and Sympatico-Lycos. For
more information on WTSN, please check out the network’s web site at www.wtsn.ca. [Source: Dan
Courtemanche, WUSA Communications, 404 / 269-8269; Andrea Goldstein, WTSN
Communications,416 / 332-7575]
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