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(September 5, 2002)
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TFN, The Football
Network, In Multi-Year Pact To Cover
National Women's Football League
LYNNFIELD MA (Sept. 5, 2002) TFN, The
Football Network, which plans to launch as a full-time national cable
network next fall, has signed a multi-year contract to cover the
National Women's Football League.
The announcement is the latest in a
series of rights deal struck by TFN, which in recent weeks has announced
contracts with the College Football Hall of Fame (for induction
coverage), the Atlantic 10 Football Conference (for game coverage) and
Pat Summerall (to host and produce programming).
"The National Women's Football
League is an example of the wide ranging coverage we will offer to
football fans across the country," said Jerry Solomon, President
and CEO of The Football Network. "The NWFL has come a long way in
just two seasons of women's full contact football, and we are excited
about adding the NWFL to our expanding list of partners. This deal will
heighten awareness for both of our entities; we will help to market each
other and grow together."
TFN plans to show a NWFL Game of the
Week, play-off game coverage, and a weekly magazine show. The NWFL,
based in Nashville, has 26 teams with league officials expecting the
number to rise to 30 before next season.
"By broadcasting our games on
TV," said NWFL Founder and CEO Catherine Masters, "we know we
can help TFN generate viewers, since it will be the only place you can
go to watch women's full contact football. It's definitely a 'win-win'
situation for us."
TFN's launch date of the Fall of 2003
will come in time to carry pre-season games for the NWFL's 2004
campaign, its fourth. Five weeks ago, the league concluded its 2002
season with the Detroit Danger topping the Massachusetts Mutiny 48-30 to
win the championship before a crowd of more than 5,000 cheering fans in
western Pennsylvania. "It was a totally amazing event," said
Masters. "{Receiver/DB of Detroit} Angela Griffin {the game's MVP
with two touchdowns and 167 receiving yards}, and the two teams sure
helped prove that women can play an exciting brand of full contact
football."
Believing that "Enough is Never
Enough," TFN will serve the nation's 190 million football fans with
non-stop coverage ranging from youth to professional football games,
newsmaker interviews, awards shows, draft and training camp reports,
studio programs, documentary specials, films, game shows, highlights and
blooper shows, lifestyle features, fantasy football reports, and
anything else the imagination permits. TFN will begin this fall to
produce football programming to air on other networks until TFN is
active on its own. TFN already produces weekly radio reports, heard on
the syndicated Sports Byline USA, and has an active and informative
Website, footballnetwork.com.
For further information on the NWFL,
visit www.nwflcentral.com.
[Source: Debby Lening, VP of Media
and Marketing, at 615-860-4084, Marty Appel, Public Relations
914-235-4017]
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