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Schwab and Picabo Street Announce Two-Year Alliance
The new alliance is an extension of Schwab's relationship with the U.S. Ski Team. Schwab has served as the Official Investment Firm of the U.S. Ski Team since 1997, providing Ski Team athletes with 401(k) retirement plan services and paid internship programs in Schwab branch offices. Street will help focus public attention on two new Schwab athletic and educational programs: Charles Schwab NASTAR and the Schwab Saving for a Snowy Day program. Schwab is the new Title Sponsor of NASTAR, the largest public recreational ski racing program in the world and a recognized feeder program for the US Ski Team. Several NASTAR athletes, including Street, have gone on to join the U.S. Ski team. "The first time I was ever in gates was on a NASTAR course," said Street. "The experience added confidence to my skiing." "NASTAR is one of our most important initiatives," said Bill Marolt, President and CEO of The United States Ski and Snowboard Association. "With Schwab's support we hope it will become one of our largest suppliers of U.S. Ski, Snowboard, and Disabled Team athletes. Having Picabo involved is significant as well. She will help NASTAR get the visibility the program deserves." Street will serve as National Spokesperson and Pacesetter for Charles Schwab NASTAR. As Pacesetter, she will set an official NASTAR course time that will serve as a handicap system benchmark for all NASTAR racers during the 2000-2001 season. Street will also be featured on "Picabo's Street," a page on the redesigned NASTAR.com Web site devoted to her racing activities. Schwab's Saving for a Snowy Day program is a national education program for student skiers eight- to 20-years-old. Street will help promote the program to kids and their parents in interviews. "Snowy Day" information kits will be available after Thanksgiving by visiting NASTAR.com or by visiting selected Schwab offices. Each kit includes a letter from Street describing her role in the program and sharing some of her thoughts on the value of money and the difference between saving and investing. "We believe that we have a corporate responsibility to promote education on many levels," said David Pottruck, president and co-CEO of Schwab. "The classroom is only one venue to learn. 'Saving for a Snowy Day' is intended to be an educational resource for young people and their parents that they can use to form responsible financial habits at an early age." About Charles Schwab & Co., Inc. Charles Schwab & Co., Inc. serves 7.4 million active accounts with $944 billion in customer assets. Schwab provides a full-service investing experience to customers through a "clicks and mortar" multi-dimensional, five channel offering of the Internet, 373 branch offices, speech recognition, touch-tone telephone, e-mail and wireless technologies, multilingual and international services, and direct access to professionals day or night. About 25% of Schwab's customer assets and 10% of its customer accounts are managed by the 6,000 third-party, fee-based investment advisors served through its Schwab Institutional division. Led by its customers, Schwab is creating a new model of full-service investing in which information flows freely, and investors make their own decisions with objective help and advice when they need it. [Source: Charles Schwab & Co.,
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PARK CITY, UT. Charles Schwab & Co., Inc., one of the nation's largest financial services firms, today announced a two-year marketing agreement with skier Picabo Street
. Street will serve as a national spokesperson for new Schwab educational and athletic programs and will appear in Schwab print and broadcast advertising campaigns.